JMD Building Restoration
Overview
JMD Building Restoration is a third-generation masonry restoration company serving Metro Detroit and surrounding regions. Over a six-year partnership, I provided ongoing marketing strategy, website design, and brand support to help modernize the company’s presence, showcase its craftsmanship, and position the business for continued regional growth in the competitive construction and restoration industry.
The Challenge
JMD Building Restoration, led by owner Joe Dapkus, had experienced steady growth but lacked a modern marketing presence to reflect the quality and scale of their work.
Without an in-house marketing professional, the company relied on an aging website that no longer aligned with industry expectations or supported continued expansion. As competition increased, JMD needed a stronger digital presence.
Just as important, the brand needed to highlight Joe’s unique differentiator—a hands-on, third-generation mason actively working in the field alongside his team, reinforcing authenticity, leadership, and true craftsmanship.
The Solution
Through a long-term creative partnership, I provided strategic marketing guidance and developed a cohesive digital presence to elevate JMD’s brand and business development efforts. I designed and launched a fully reimagined website built to function as both a marketing showpiece and recruiting tool. The new site featured:
Expanded project galleries with professional photography
Detailed service pages outlining restoration capabilities
A streamlined careers section with an online employment application
Messaging centered on heritage craftsmanship and hands-on leadership
The Results
The refreshed website and cohesive marketing presence significantly elevated JMD Building Restoration’s market perception and reach.
Key outcomes included:
Expansion of project opportunities beyond Metro Detroit
Stronger perception as a highly capable regional masonry contractor
Improved recruiting through digital employment tools
A polished, professional brand presence across web, print, and social
Today, JMD is recognized not only for its craftsmanship and legacy—but also for a brand presence that reflects the true scale and expertise of the company.
