About Gingersnap
Hi, I’m Lauren—designer, marketing strategist, brand translator, and the person small businesses call when their brand doesn’t quite match how good they actually are.
I founded Gingersnap Creative Co. after more than a decade working inside architecture, property management, and commercial real estate firms, leading branding and marketing initiatives for companies operating at regional, national, and sometimes international levels.
Somewhere between high-stakes proposals, rebrands, and “we need this yesterday” deadlines, I realized my favorite work was helping businesses find clarity—then designing something beautiful and strategic around it.
So I built my business dedicated to exactly that…
My work has lived at the intersection of design, strategy, and real-world business goals where marketing isn’t just creative… it’s tied directly to revenue, reputation, and growth.
I’ve led and executed the full spectrum of brand and marketing initiatives, including:
High-stakes proposals, pitch decks, and executive-level marketing materials
Website strategy, audits, and full redesigns
Company rebrands and visual identity systems
Social media strategy, content creation, and brand voice development
Public relations, press releases, and storytelling
Copywriting across print, digital, and web
In fast-moving environments where timelines are tight and expectations are high, I became known for translating complex ideas into clear, polished, persuasive communication—the kind that helps companies win business, build credibility, and stand out in competitive markets. That real-world experience shapes everything I do at Gingersnap.
Because a strong brand isn’t decoration. It’s infrastructure.
Proof I Know
What I’m Doing
I’m also a wife, a mom to a spirited two-year-old, a lover of good typography, cozy homes, Halloween season, and projects that probably require more ambition than I have in free time.
My life is a mix of design files, playground snacks, and wondering if I remembered to feed our Bearded Dragon, Waffles. Somehow, all of it informs the work.
Years in fast-paced architecture & real estate taught me to move quickly without sacrificing quality. Motherhood sharpened my efficiency. And running my own business? That taught me exactly how much trust it takes for a small business to hand someone their brand. I don’t take that lightly.
Because when you hire Gingersnap, you’re not padding the margins of a giant agency or funding a corporate holiday party somewhere. You’re supporting a small, independent business— quite literally helping a mom keep the snack drawer stocked, save for her kid’s college fund, and maybe plan a memory-making family vacation that everyone will talk about for years.
It’s personal for you. It’s personal for me, too. And that tends to make the work better.
